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Handbook of advances in marketing in an era of disruptions / Jagdish N. Sheth; edited by Atul Parvatiyar, Rajendra Sisodia.
Author
Sheth, Jagdish N.
Published
New Delhi : SAGE, 2019.
Call Number
658.8 S554H 2019
Location
Songkhla
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Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.8 M345 2020
Location
Songkhla
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Emotional intelligence and marketing / Catherine Prentice.
Author
Prentice, Catherine.
Published
Singapore : World Scientific, 2019.
Call Number
658.8 P927E 2019
Location
Songkhla
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Engaging brands : a customer-centric approach for superior experiences / Michela Addis.
Author
Addis, Michela.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.812 A324E 2020
Location
Songkhla
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Brand management : co-creating meaningful brands / Michael Beverland.
Author
Beverland, Michael.
Published
London : SAGE, 2018.
Call Number
658.827 B571B 2018
Location
Songkhla
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Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
910.684 T727 2020
Location
Songkhla
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Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.8 E61 2020
Location
Songkhla
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Digital economy for customer benefit and business fairness : Proceedings of the international conference on sustainable collaboration in business, information and innovation (SCBTII 2019), Bandung, In...
Author
International Conference on Sustainable Collaboration in Business, Information and Innovation
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.872 I61D 2020
Location
Songkhla
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Digital analytics for marketing / Marshall Sponder and Gohar F. Khan.
Author
Sponder, Marshall.
Published
New York, NY : Routledge, 2018.
Call Number
658.872 S763D 2018
Location
Songkhla
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Country of origin effect : looking back and moving forward / edited by Isaac Cheah, Ian Phau and Gaetano Aiello.
Published
Abingdon, Oxon. : Routledge, 2020.
Call Number
658.848 C855 2020
Location
Songkhla
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